Privacy Policy
Privacy Policy
Scala technology limited ("Company", "we", "us", or "our") is committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains our data practices regarding the LoopCraft mobile application and related services ("Application" or "Services").
Your Privacy Matters: By downloading, installing, or using LoopCraft, you acknowledge that you have read and understood this Privacy Policy and consent to our data collection, processing, and usage practices as described herein.
Section 1: Data Collection Practices
1.1 Device-Based Information
Since LoopCraft may create accounts automatically based on device characteristics, we collect:
- Device Identifiers: Unique device ID, advertising ID, and hardware specifications
- System Information: Operating system version, app version, device model, and manufacturer
- Network Data: IP address, mobile carrier information, and connection type
- Installation Data: App installation source, installation timestamp, and update history
1.2 Crafting and Tutorial Data
To provide accurate tutorials, counters, and pattern management, we process:
- Image & Video Content: Media you upload for pattern sharing or tutorial use
- Metadata: EXIF data such as timestamp, device information, and camera settings
- Pattern Data: Stitch counts, counter logs, and project progress you save
- User Feedback: Corrections, comments, or ratings you provide on tutorials and toolkits
1.3 Usage Analytics and Behavioral Data
We automatically collect usage information to improve our services:
| Data Category | Specific Information | Purpose |
|---|---|---|
| App Interactions | Screen views, button taps, tutorial usage | User experience optimization |
| Session Data | Launch times, session duration, crash reports | Performance monitoring |
| Search Patterns | Pattern lookups, browsing history, saved projects | Personalization |
| Craft Logs | Counters, reminders, toolkit management | Service functionality |
1.4 Premium Subscription Information
- Subscription status and tier level
- Payment transaction IDs (processed through app stores)
- Subscription renewal and cancellation events
- Cloud backup and sync preferences
Section 2: Data Processing and Usage Purposes
2.1 Core Service Delivery
- Deliver personalized crafting tutorials and stitch counters
- Maintain your saved projects, toolkits, and reminders
- Enable device-specific account functionality and storage
- Synchronize data across devices for premium subscribers
- Provide tailored tips, educational content, and updates
2.2 Machine Learning and AI Development
Your uploaded content and feedback are crucial for:
- Training and improving our pattern recognition and tutorial models
- Expanding our crafting database with design variations
- Enhancing accuracy across different skill levels and techniques
- Developing new features such as automatic stitch detection
Important: Uploaded media may be retained in de-identified form to improve our AI models and services.
2.3 Analytics and Performance Optimization
- Identify and resolve technical issues and bugs
- Optimize app performance and reduce loading times
- Understand feature adoption and user preferences
- Guide product development and prioritize improvements
Section 3: Data Sharing and Third-Party Integration
3.1 Third-Party Analytics Providers
LoopCraft may integrate with services such as:
- Google Firebase Analytics: User behavior analysis and crash reporting
- Adjust: Mobile attribution and retention analytics
- Product Analytics Tools: Usage flow and engagement insights
These providers receive pseudonymized data for aggregate analysis.
3.2 Cloud Infrastructure Partners
- AWS & Google Cloud: Core infrastructure and hosting
- Content Delivery Networks: Fast global access to tutorial and toolkit resources
3.3 Legal and Regulatory Compliance
We may disclose information when required by legal processes, law enforcement, or to comply with applicable data protection laws, or to protect our rights or user safety.
Section 4: Data Security and Protection
- Encryption: TLS 1.3 for transmissions; AES-256 for stored data
- Access Controls: Multi-factor authentication for staff access
- Network Security: Firewalls, intrusion detection, DDoS protection
- Audits: Regular security assessments and penetration tests
Data Retention
- Uploaded Media: May be retained in anonymized form for AI improvement
- Device Data: Retained for lifetime of account
- Usage Analytics: Aggregated up to 3 years
- Crash Reports: Retained 1 year
- Premium Data: Retained for a reasonable period post-cancellation
Section 5: User Rights and Control
- Request a copy of your personal data
- Export your project history and saved patterns
- Request account deletion or modification
- Control analytics and location permissions via device settings
Note: De-identified media may be retained for AI training even after deletion.
Section 6: Special Considerations
- Children’s Privacy: LoopCraft is not intended for users under 13. Data from children will be deleted upon discovery.
- International Processing: Data may be processed in the U.S., EU, and Asia-Pacific regions with appropriate safeguards.
- Device Changes: Free users’ data remains on original devices; premium users may sync across devices.
Section 7: Policy Updates and Communications
- We may update this policy to reflect service changes, new laws, or enhanced privacy measures.
- Material updates will be communicated via in-app notices or email (where available).
- Your continued use after updates constitutes acceptance of the revised policy.
Section 8: Contact Information
For privacy-related inquiries, please contact us at support@loopcraftai.com.